Branding Pakistan : Pakistani Culture by Mahnoor Asad

Pakistani Culture is very unique in terms of its social and ethical values. The culture revolves around the religion of Islam which teaches equality among every human being that exists on this planet. Pakistan’s culture is very diverse. It has been invaded by many different people belonging to different races.These people include Arabs , Persians , Mughals , Europeans. These groups differ in the way of dressing, food, religion. Pakistani culture consists of different cultures such as  Punjabi’s ,sindhi’s , balochi’s etc. Now these cultures have strongly been influenced by surrounding cultures of India, Central Asia and the Middle East along with other places.

Pakistani society is largely multilingual and multicultural. Like Sindhi’s and Punjabi’s speak different languages. Traditional family values have great importance. Today due to globalization, Pakistani culture is largely influenced by the western society. Our traditional dress is shalwar kamiz which is mostly turned in to shirt and trousers. This main influence is due to the fact that many Pakistani are living abroad and they come back with this change. Many restaurants from other countries have started business in Pakistan and are making a lot of business here. Media has played a wide role in bringing this change. There are many channels of different countries that we can see these days. This is something that is to some extent positive and negative also. Positively the new generation gains knowledge while negatively they are attracted to it and want to bring it in to practice. Indian movies can be seen here in Pakistani cinema.

We are doing almost everything done in other parts of the world. Large number of Pakistanis lives in other parts of the world like UK, United States, Canada, Australia etc. Large number Pakistanis are also living in Middle East. These emigrants influence Pakistan culturally and economically by traveling to Pakistan .

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