Pakistan — Our Country by Amna Abid

There are many places in Pakistan that diverts people’s attention. Pakistan could be branded through tourism and we have many beautiful places all over the country that could be promoted in a positive way. Some of which are as follows:




Deep into the Karakorum wilderness lies the hall of the mountain kings. Described as the most   scenic single spot on the planet, this “throne of the mountain gods” has four eight-thousanders (including K2) in close proximity and an unlimited offering of breathtaking mountain scenery.



2The seat of Hunza valley, this little town is the capital for western tourists in Pakistan. Famous for its apricots, legends of longevity, Hunza water (an alcoholic drink!) and the gigantic Rakaposhi, this place is guaranteed to live in your memories forever.





Nanga Parbat has the most accessible base camp of all 8000ers and in decent weather can be reached in a single day. The approach itself is an adventure and includes the most exhilarating jeep ride imaginable. The beautiful Fairy Meadows are located close to the base camp with splendid views of the mighty peak, soaring high above everything around.




The cultural capital of Pakistan, this is a city with a non-stop buzz. Once the capital of the Mughal Empire, sites of historical significance are found here in abundance, with Lahore Fort and Badshahi Mosque two of the grandest. The old city, Sufi night, Food Street and the eloquent flag lowering ceremony on the Indian border are some of the many charms available.




Shandur Pass connects Chitral with Gilgit and is the site of the highest polo ground in the world. Each summer this desolate wilderness holds a huge mountain party called the Shandur polo festival. Teams from Chitral and Gilgit come face to face in a raw, freestyle. The pass is mostly uninhabited and crossing its snow-covered slopes in winters is an extremely challenging high adventure.



Whether a country’s brand creates economic opportunity though investment and tourism, it is an asset that should be managed and measured. A nation is branded based on availability and lack of natural and human resources. These resources are usually called strengths an they can be positive in nature. In times of economic uncertainty, a country’s brand is an asset that can unite government and business alike to encourage travel and tourism.

It is important for us to be aware of our weaknesses and the threats, but even more important to channel our strengths towards seizing the opportunities. There needs to be collaboration of purpose amongst the higher ups in a country both from the government and the private sector.







The Value of Young People’s Magazines by Amna Abid

As the fast pace of the modern world makes life more difficult and complex, the generation affected the most is the youth of today. Under such circumstances, it becomes important for them to have a medium through which they can vent their frustrations and reach out to the public at large. Young people’s magazines serve this need best as they have made the fulfillment of this very need their primary aim. 

Young people’s magazines provide the youth of today with a platform to come forth and discuss issues, which are important to them. The possibility of making this happen through youth magazines has also brought many taboos into the limelight and raised an alarm in the society concerning the welfare of children. An example of this is seen in the collaboration of US magazine with ‘Aangan’- an organization that works for creating awareness about child abuse in the society and helps victims of this heinous act by giving the free advice and psychological treatment. The editors of US have devoted a section of the magazine to this cause with articles and letters being printed every alternative week.

Similarly, such magazines also allow the youth to talk about the current political scenario of the country and the world, discuss issues through articles or letters of by taking part in various polls that the editors of these magazines carry out. What these magazines also do is to help develop a better link between the world, the leaders and the youth by printing interviews of famous personalities giving them a chance to connect better with the future generation.

In addition to all the above-mentioned benefits, these magazines also help to choose career paths by interviewing people belonging to different fields, updating students about college admissions, as well as college life. A leading example of such magazine is the ‘Students Blog’. This magazine not only covers college and universities events but also gives its readers a timeline of college admissions.

Such magazines also promote the talent of the youth by printing articles or stories written by them. Many magazines like the ‘Young World’ also encourage the youth by publishing the achievements of young people in various fields and bringing their successes hard work in the limelight.

Youth magazines also give importance to fashion, humor, and art, attracting the interests of young people and helping them to develop an interest in reading. Students themselves run many magazines such as ‘Smudge’ and this allows students to become active journalists explore their interests as well as take part in extracurricular activities.

Magazines like ‘Smudge’, ‘US’ and ‘Students Blog’ have been successful in providing the youth with a platform to make their voices heard by the world. They give importance to the young generation who are always overshadowed by the politicians and economic turmoil in the world. Therefore, the young people’s magazines are just as valuable as the voice of every youth.