The Console War by Azan Zaheer

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Sony retained its lead in the console competition and went on to be the best-selling console of February – though just barely. Sales statistics obtained from retailers worldwide showed that although the PlayStation 4 was the preferred console in Europe and Japan, it lagged behind in North America where the Xbox One sold more and also had a larger profit margin due to its higher pricing.

Commenting on the report, Microsoft corporate vice president Phil Harrison stated that the sales race between Xbox One and PlayStation is a “marathon, not a sprint.” He also went on to discuss future measures that Microsoft planned to take in order to increase sales.

Still, I believe that Microsoft has a long way to go in reaching an equal amount of lifetime sales with Sony who recently crossed the 6 million milestone earlier this month. Microsoft’s last revealed lifetime sales were only around 4 million.

However, Phil Harrison remained optimistic.”We’re happy with our plan. We’re happy with the performances of our key franchises and key partnerships in the last couple of weeks. YouPhil Harrison talks about the Xbox One can see independent surveys and studies showing our sell-through doubling in the UK as far as hardware” he said in an interview with VentureBeat. He also referenced the fact that the Xbox One will launch in an additional 26 countries.

With Sony itself revealing plans of its own including new features and more first-party exclusive titles for the PS4, it will be interesting to see

how things turn out in the future. In my opinion, the console war will ultimately benefit us gamers as competition continues to fuel innovation in the gaming industry. I’m really curious to see what the two companies have in store for us. Maybe we’ll see something big soon. Let me know what you hope to see in the comments section.

Sources:
http://www.gamespot.com/articles/microsoft-talks-xbox-one-and-ps4-sales-marathon/1100-6418450/
http://blog.eu.playstation.com/2014/03/04/ps4-hits-6-million-ushers-new-era-social-gameplay/
http://venturebeat.com/2014/03/20/microsofts-game-exec-phil-harrison-explains-how-xbox-one-will-catch-the-playstation-4-interview/

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