News package: Rising prices of Fuel

A newspackage made by Maryam Waheed, Yasir Ashraf Bajwa. Fatema Ahmed, Amna abid, Khanzada Danyal and Ibrahim Munir on the pressing issue of rising prices of fuel in Lahore. It highlights people’s opinion and gives an insight into what people have to say.

Have a look!




The rising trend of customized cakes by Maryam Waheed

Pictures of 3-D and customized cakes!

Maryam Waheed

Here are some pictures of cakes that i have taken that signify the emerging and rising of customized cakes specially 3-D and different flavored cakes:

1463486_10152091956006349_1700900382_n It is possible to get any sort of cakes made according to specifications.

558989_10151319751414532_399844910_n Many companies have started these cakes specially 3-D ones

252198_4643294957109_1502303796_n All sizes and flavors are available such as this strawberry one.

1621945_10152293353496349_1845237819_n This cake is for a bridal shower made according to customization

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Craze of McDonalds in the youth of today by Maryam Waheed

Introduction McDonald’s was founded in 1955 by Mr. Ray. A. Kroc. The first McDonald’s was opened in Illinois. By August 2002, there were more than 30,000 McDonald’s in 121 places and countries all over the world, including Canada, the Caribbean, Europe, Central and South America, Australia, Japan, Korea, Southeast Asia, even Russia and China. It has the fastest growth rate in the restaurant industry.The secret of McDonald’s success is its willingness to innovate, even while striving to achieve consistency in the operation of its many outlets. For example, its breakfast menu, salads, Chicken McNuggets, and the McLean Deluxe sandwich were all examples of how the company tried to appeal to a wider range of consumers.               ‘          



  •  McDonalds introduced of brown paper bags with a considerable percentage of recycled content.
  • Reduced solid waste and building a market for recycled products.
  • New paper-based wraps that combined tissue, polyethylene, and paper to keep food warm and prevent leakage.
  • There are more than 33,000 restaurants around the world in 118 countries. It is the world's most consumed from fast food restaurants and people of all ages love to eat food from McDonalds.

    There are more than 33,000 restaurants around the world in 118 countries. It is the world’s most consumed from fast food restaurants and people of all ages love to eat food from McDonalds


Why McDonalds is preferred over other fast food restaurants?

1. The food -Improving food perceptions was clearly absolutely critical to re-appraisal of the brand.

A grown-up menu for adults -Using only 100% chicken breast meat from approved poultry farms, it provides a diverse menu for adults. The breakfast is a fast and convenient way to eat. It was also vital to ensure that customers were provided with options that matched their tastes and wallets. More premium food was launched, both beef and chicken. The aim was to offer better products to build better impressions with the public.

Healthier Happy Meals for children- Parents wanted the Happy Meal to remain a treat for their kids — still to include a toy, for example — but were concerned about nutrition. The salt, fat and sugar content was managed to ensure that nearly 80% of Happy Meal combinations were not high in fat, salt and sugar as defined by the Food Standards Agency.

2. Makeover for the restaurants -Research showed that customers saw room for improvement in some aspects of the McDonald’s experience, so these were addressed with a series of investments.

An inviting new look The single most visible signal of change to consumers was the store re-imaging programme which began in 2006 and which completely changed the look and feel of the outlets. Out went the 1980s hangover combination of bright red, yellow and plastic. In came softer greens, purples and wood, more modern and contemporary furniture, materials and seating configurations. McDonald’s became as cool a place to hang out as any coffee shop.

Encouraging a new attitude -The business made a significant structural change by increasing the number of franchisees. Entrusting more restaurants to local entrepreneurs was a huge success, based on the simple premise that if it is your own business you tend to run a better restaurant. At the same time, focus on improving operating standards led to cleaner, more efficient and friendlier restaurants, while investment in new kitchen equipment enabled the serving of fresher, hotter food. This was complemented by improved communication to stores. The result was distinctly improved customer satisfaction scores. In addition, extended opening hours to reflect changing lifestyles saw more stores trade for 24 hours at least once a week. 5791042                          Key Threats

      • lack of growth opportunities.
      • newfound emphasis on healthier eating.
      • Source increasing incidence of cancer, heart disease, and diabetes among the population
      • McDonald outlets are everywhere, the dining experience is never special.
      • Constant battle Burger King, Hardees and other fast food chains, which leads to an erosion of margins for everyone
      • Alliances with toy manufacturers, while popular with consumers, do little for the bottom line because the cost to run these promotions can be quite expensive.

        Click this link to see to the “10 year financial data of McDonald” that clarifies the growing trend and consumption of McDonalds.

Map Locator

Click to see more McDonalds locations

Click to see more McDonalds locations


For Updates from McDonalds fill out the form.

E-commerce and its effects by Maryam Waheed

What is E-commerce?

Electronic commerce, commonly known as e-commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks.  It also pertains to any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact. An e-commerce site can be a commercial organization, educational institution, government organization or individual. Some examples of e-commerce would include websites such as,,,, .


E-commerce is like a complete package where you can see products online,select online, pay online and then get things delivered at your doorstep

Communications is at the heart of e-commerce and community. -Meg Whitman


How has E-commerce changed our lives?

Consumers can access e-commerce and e-businesses at any time of the day or night, from their workplace or in their pyjamas. Consumers can search through countless products and services using online databases. Better, more inviting, convenient and comprehensive presentation of goods is conducive to greater sales. For instance, if you are at Amazon, you can look at what other people who ordered a book also purchased. It is a more Flexible way of buying our groceries, one can shop in the comfort of their own home or at work. Often items on the internet can be cheaper than in the supermarket. People can buy items from overseas that are not yet available in their country.  Facilities such as being able to compare costs of several stores at the same time, keep a tab on your selections, the flexibility of being able to add, remove, and even come back later to carry on choosing instead of closing the deal in one online session itself are quite convenient to a customer. E-commerce and e-businesses offer online storefronts, complete with virtual shopping carts and wish lists that can be emailed to friends and family.

  •          Electronic Shopping (E-commerce):

The shopping conducted through Internet is known as electronic shopping or e shopping. Many business organizations have their websites on the Internet. These websites are use to sell goods and services. Customers place their orders through websites and make payments using credit cards. Any computer connected to Internet can be used for this purpose. People can purchase any goods such as books, software, movies, and computers etc.

  •          Electronic Banking:

A service that allows an account holder to obtain account information and manage certain banking transactions through computer network is called electronic banking or e-banking. An electronic banking is also known as online banking or cyber-banking. Many banks are now introducing online banking. The customers do not need to go to the bank. They can connect to the bank through network/Internet and see their bank account status at home. They can also conduct certain online transactions from home. They can also pay their utility bills through their bank accounts (or through credit card) using this facility.

  •          Conducting Auctions:

Many websites provide the facility of auction. People participate in an auction to purchase a product. They can also pay the price using their credit cards. A popular website that provides this facility is eBay.

  •          Online travel reservations:

It is a very popular use of e-commerce. People can reserve seats in airline flights, hotels or car using the internet. For one thing, with ecommerce, you can never be too sure from whom you are buying your products and whether or not your online payment will be secure. Online payments have certainly increased the number of hackers out there who attempt to steal your identity and credit card numbers. Ecommerce is a blessing as long as it is used wisely. It should not be used to replace human contact altogether and there is certainly something fun about going window shopping along the streets that ecommerce will never be able to replace.One thing that we can definitely conclude is that ecommerce has changed the way we do business for good and it will continue to evolve and improve


Don’t forget to watch this video about benefits of blogging for e-commerce!

Branding Pakistan: Our Nation by Maryam Waheed

Branding a nation is used to manage, build and manage reputation of countries. The people, government and exports help maintain a better image of the country. Pakistan is a country known for its sports industry, Salt mines in khewra, world’s second largest Coal reserves and world’s third largest gas reserves but it is hard believe all this because these resources are not used effectively or efficiently. All that is needed is branding the nation in a way to clear all misconceptions about Pakistan and proving that it is a country that believes in peace and unity as it was even made for this purpose.


The enthusiasm to make our country better is visible and everyone should join hands to do so


LSE students in green Pakistan shirts supporting our country during cricket screening

The ways in which Pakistan can be positively branded is through:

Better role of government– The government mustplay a positive role and promote how Pakistan is a country that is actually not a terrorist country but a productive country that aims to promote peace and sovereignty.

Media portrayal of country– These day the role of media is of great importance and it influences everyone more than it has ever done in the past. The media can play an important role is promoting aspects of Pakistan that will be appreciated and admired by others.

A stable political system– The political system of Pakistan is very unstable at the current moment.  For a stable system, the right leaders and justice will help promote the nation as a whole.

Tourism– Better tourism facilities especially in the beautiful northern areas capture the level of interest in visiting Pakistan. These can include entertainment such as mountaineering and desert safari– which can be offered to tourism business.


The beautiful Neelam Valley

Portrayal of culture and heritage- The appreciation for contemporary culture, art, music and specially sports will help brand the nation of Pakistan to make people aware that it is not just a terrorist country but is also a country that is developing and progressing in all fields.

Investment and better education- Investment opportunities can be put forward for others to invest in and also investment in Pakistan can be done specially in the education sector to promote universities such as LUMS and LSE that provide good degrees and are world recognized.

International advertisement stating Pakistan as not a terrorist country-  It must be an important factor to brand Pakistan because there is a huge misconception all around the world that Pakistan is a terrorist country when actually it is a country that leads in the list of the 10 main contributors to UN peacekeeping.



For further details articles such as “Nation Branding and the Case of Pakistan” and also “A brand called Pakistan“. Also don’t forget to check out Yasir Bajwa’s article on “Cleaning Yourself” about how to make Pakistan a better place to live.

Caterpillar out of a Cocoon by Maryam Waheed

For other people in this world, my life may not be interesting but for me it is interesting because I do what makes me happy. I maybe just another person with a life but for me, it is my only life which I will get to live only once. This is the reason I want to live with to the fullest without any regrets and worries because life is too short for that. I know this sounds too clichéd and at times and I do not adapt to what I am saying, but I do try all the time and that is what really matters.

I am spending a life that is not much different from other people’s lives and I am currently not doing anything special but I plan to do so that can gain me recognition. Currently I am studying at Lahore School of Economics and completing my under graduation. My life revolves around my family, my studies and some close friends that take up my whole day. Hanging out with friends is occasional but only with a small group. I am very devoted towards studying because I feel it is a learning process that teaches you a lot and in order to be successful in life, being educated is very important. Coming to university means that you are coming to gain knowledge and learn so that is what I do. Apart from that my hobbies include baking, reading and I love spending time with my pets. Baking has been a passion since quite a while since I took Food and nutrition as a subject in O’levels and learnt a lot of cooking from that subject. Apart from that I have a dog that I spend a lot of time with.

I plan to start a job in the marketing department of a well known firm after I am done with my graduation. Along with that I also want to spend more quality time with my family and something for them specially my mother who is my source of inspiration. She is the woman who has made me who I am today and I want to make her proud of me. These are the things that mostly take up my time in life.