Nations branding have become very popular over the years. it is used to build the reputation of a country. it includes attracting tourism, investing capital and developing cultural and political influence in the world. many foreign countries like UK,USA, Canada are practising nations branding. the developing countries are taking keen interest to enhance their image to create favourable conditions. Similarly, Pakistan also need to brand themselves. Pakistan is a country where people suffer from psychological setback due to the war on terror.
A country that was formed with a dream to be a place where tolerance and patience would be the hallmark, where prosperity and stability would prevail and where security and self-esteem would be looked after, is now marked with internal conflict , social insecurity and political instability. Pakistan is a big country, and more importantly, it has a market growth way beyond the current potential of most developed countries. As the West is experiencing a slowdown in growth, Pakistan represents a great opportunity for companies that are trying to meet ambitious growth targets.
To brand Pakistan, we need to introduce the world to the Quaid-e-Azam. The world knows about and cannot forget Mr Gandhi, and to this day India benefits from his efforts on the global stage. Sadly, Mr Jinnah is relatively unknown. Yet, most nations are associated with a founder, who even today continue to capture the hearts and imagination of people around the world.
Pakistan is among the least racist countries in the world. Pakistan has been blessed with scenic beauties, and very few countries can boast the number of high peaks and glaciers we possess. Even in terms of wildlife we have some great specimens. These animals should be cared for and protected instead of being left as prey for hunters, both local and foreign. Pakistan has the potential to develop its tourist industry. The issues that need to be overcome are security and a lack of interest in developing and protecting our natural beauty spot. Pakistan has a diverse culture, people and landscapes. the country attraction range from the ruins of civilizations to hill stations. Pakistan is a rich country with natural resources and four seasons over the year. Pakistan started a “Visit Pakistan” campaign in accordance to nations branding. Malaysia and India have already implemented this strategy by names of “Malaysia truly Asia” and “Incredible India“. The following are essential for Branding Pakistan:
- Political Stability
- Economic Stability
- Peace in the country
It is essential to portray the positive image of Pakistan, for this purpose the team should be there of excellent marketers, investors and organizers. and surely Pakistan don’t lack in talent. the youth of Pakistan is motivated and they can be made into use. surely the results won’t come overnight but it would help Pakistan prosper in the future. hence, branding Pakistan is essential for a better Pakistan.