Branding Pakistan by Mashal Khanum

imagesLets talk about the era of change, it’s not like you can’t feel it creeping in already. Old things are passing away and new things are coming into reality and you see this in every face of your life. We all want to change a lot of things that are going on but then again we for some reason are scared to do so. We think that we are independent but the reality is not just that.  we are made to believe that our politicians representing the government are familiar with the problems of Pakistani people but as a matter of fact they are just making money. Here the government is playing an important role.

Firstly, the government should focus on different factors such as Health and Education sectors. Secondly, Our media is not playing its part in ‘improving’ Pakistan’s image. Also, we need to create awareness amongst people by introducing different exchange programs with various countries. We should not forget our culture and traditions. We banned “Basant”, (an event that millions of people used to come from all over the world to see), for people were somehow dying, banned late night weddings because somehow that’s how robberies were happening? We have banned every single thing that gave happiness to the people of this city other than finding solutions for it?

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States Foreign Policy towards Pakistan By Syed Ali Farhan Shah

Stated foreign policy of United States of America towards Pakistan says:
‘A stable democratic, prosperous Pakistan actively combating religious militancy is considered vital to U.S interests. U.S concerns regarding Pakistan include regional and global terrorism; Afghan stability; democratization and human rights protection; the ongoing Kashmir problem and Pakistan-India tensions; and economic development’
But there are a number of prominent violations of its foreign policy by United States of America which includes violation of human rights, violation of territorial sovereignty and integrity of Pakistan, spying on nuclear program, interference in internal matters of Pakistan, limiting political independence and other relative matters.
There seems to be a prominent different in the ‘stated’ foreign policy of America and its ‘obvious’ ones. American stated foreign policy says that they work for stability, sovereignty, and prosperity of Pakistan but there have been instances in which we see that America has been involved in a number of internal affairs of Pakistan like internal elections, policy making, judiciary matters and so forth.
A study called The Year of the Drone published in February 2010 by the New American Foundation found that in a total of 114 drone strikes in Pakistan carried out between 2004 and early 2010, approximately 834 to 1,216 persons had been killed, about two-thirds of whom were militants and one-third civilians. In a similar study, the Brookings Institution highlighted the “horrendously indiscriminate nature of drone attacks in Pakistan.” It concluded that more than 600 civilians had died due to the attacks in Pakistan. Thus, as a result every militant is killed at the cost of 10 civilians. The drone attacks by the US violate both the United Nations Charter and the Geneva Conventions of 1949, which prohibit willful killing.
“Senate Functional Committee on Human Rights denounces the US missile strikes as gross violation of human rights, territorial integrity, political independence, and sovereignty of the country.”
“According to Article 57(2)(a)(i), the planners of the attack must take utmost precautionary measures to verify that the objects of the attack are not civilians and under Article 57(4) reasonable precautions must be taken to avoid losses of civilian lives and civilian objects. Under Articles 10 and 11 of the Universal Declaration of Human Rights, article 10 ensures that everyone is entitled to a fair public hearing and Article 11(1) states that anyone charged with a penal offence is presumed innocent until proven guilty in accordance with law. The UN Special Rapporteur on Extrajudicial Executions, Philip Alston has also criticized the drone strikes in Pakistan on the basis that they violate the laws described in the article.”
US emphasize on human right protection in Pakistan but there have been a number of major instances which make us doubtful about American foreign policy towards Pakistan the major one remains the case of Aafia Saadique. Stephen Lendman in his article ‘WikiLeaks Reveals Diplomatic Cables on Aafia Saadique’ states the 86 years imprisonment sentence of Aafia Saadique as ‘Gross miscarriage of justice’.
“US has taken extrajudicial steps that are in violation of not only the Universal Declaration of Human Rights (UDHR) 1948 and the International Covenant on Civil and Political Rights (ICCPR) 1966, but also numerous other treaties and United Nations (UN) resolutions such as UN Convention against Torture (CAT) 1975, International Customary Laws against Torture, United Nations General Assembly (UNGA) Resolution 37/194 of 1982 for Principles of Medical Ethics, UNGA Resolution 43/173 of 1988 and UNGA Resolution 3452 (XXX). These treaties and resolutions ensure the protection of the inalienable rights of a person and also prohibit a person from being subjected to torture and other forms of cruel, inhuman and degrading (CID) treatment.”
There has always been widespread dismay in Pakistan about unabashed US interference in the country’s internal matters. There have been number of instances in which we have seen too much interference of USA in some of the major internal matter of Pakistan but the question that is asked my every other educated Pakistani is that till how long will USA dominate this region? People have high expectations with the new democratically elected government of Pakistan with Mr. Sharif as its Premier for the third time. Let’s hope what magic he can play around this time.


The Bad Luck Years of Pakistan by Amir Ashraf


Ironically, while most intellectuals condemned Ayub Khan’s  policies, it was these policies which gave rise to populism and brand of policies particular to Zulfiqar Ali Bhutto, who was supported the same intellectuals. Without Ayub, Bhutto would no have been possible. Bhutto’s economic policies were more illiberal than those of his predecessor and his nationalism was said to be the major cause for a huge downward trend in growth. However in 1970s GDP grew by close to 5 percent, which indicates the need, as in the case of Ayub, for a thorough reexamination of the economic programme of Bhutto.


Bhutto’s economic programme has been labeled a failure by his critics, and even his supporters have, under the barrage of propaganda and the changed world situation , at best been apologetic and at worst joined the maligning chorus. In many ways he was an unlucky politician, and events beyond his controlled affected his economic programme. The economic loss of East Pakistan was strongly felt- West Pakistan ‘exported’ 50 percent of it’s good to the eastern wing and acquired a large amount of foreign exchange from it’s raw material exports. The devaluation  of the Pakistani rupee by 120 percent in May 1972 brought significant dividends in terms of export growth- in one year (1972/3) despite the loss of East Pakistan’s exportable produce, West Pakistan doubled its foreign exchange earnings. However the 1973 OPEC price increases  played havoc with Pakistan’s import bill and the balance of payments deteriorated. Also, the period after 1973 saw a serious worldwide recession affecting Pakistan’s exports. Recurrent domestic cotton crop failures and floods in 1973, 1974 (along with pest attacks) and 1976, affected Pakistan’s main exports. The large nationalized units taken over by Bhutto were the most inefficient in the industrial sector, and despite this industry experienced a reasonable growth rate with the nationalized sector doing better than believe.


Bhutto’s government also laid the foundations for future growth and development from which his successor benefitted. Basic industries were setup and a base for capital goods industry were established which resulted in  subsequent growth. The Middle East boom which Bhutto’s initiated another irony in Pakistan’s history helped keep Zia in power for some years. The illiberal economic policies of  Zulfiqar Ali Bhutto were responsible for growth not only during his own tenure but also in the period after 1977.


Branding Pakistan: Our Nation by Maryam Waheed

Branding a nation is used to manage, build and manage reputation of countries. The people, government and exports help maintain a better image of the country. Pakistan is a country known for its sports industry, Salt mines in khewra, world’s second largest Coal reserves and world’s third largest gas reserves but it is hard believe all this because these resources are not used effectively or efficiently. All that is needed is branding the nation in a way to clear all misconceptions about Pakistan and proving that it is a country that believes in peace and unity as it was even made for this purpose.


The enthusiasm to make our country better is visible and everyone should join hands to do so


LSE students in green Pakistan shirts supporting our country during cricket screening

The ways in which Pakistan can be positively branded is through:

Better role of government– The government mustplay a positive role and promote how Pakistan is a country that is actually not a terrorist country but a productive country that aims to promote peace and sovereignty.

Media portrayal of country– These day the role of media is of great importance and it influences everyone more than it has ever done in the past. The media can play an important role is promoting aspects of Pakistan that will be appreciated and admired by others.

A stable political system– The political system of Pakistan is very unstable at the current moment.  For a stable system, the right leaders and justice will help promote the nation as a whole.

Tourism– Better tourism facilities especially in the beautiful northern areas capture the level of interest in visiting Pakistan. These can include entertainment such as mountaineering and desert safari– which can be offered to tourism business.


The beautiful Neelam Valley

Portrayal of culture and heritage- The appreciation for contemporary culture, art, music and specially sports will help brand the nation of Pakistan to make people aware that it is not just a terrorist country but is also a country that is developing and progressing in all fields.

Investment and better education- Investment opportunities can be put forward for others to invest in and also investment in Pakistan can be done specially in the education sector to promote universities such as LUMS and LSE that provide good degrees and are world recognized.

International advertisement stating Pakistan as not a terrorist country-  It must be an important factor to brand Pakistan because there is a huge misconception all around the world that Pakistan is a terrorist country when actually it is a country that leads in the list of the 10 main contributors to UN peacekeeping.



For further details articles such as “Nation Branding and the Case of Pakistan” and also “A brand called Pakistan“. Also don’t forget to check out Yasir Bajwa’s article on “Cleaning Yourself” about how to make Pakistan a better place to live.

Politics – The Coal Business by M. Abdullah Jabbar

Syed Yousaf Raza Gillani (ex PM of Pakistan) said during a hearing of contempt of court that we do business of coal how can anyone expect that we won’t get our hands dirty. Generally, politics is suggested as the professions in which certain people get elected as per the choice of general public but I myself agree with this quote. From the start if we look at the history of Pakistan’s politics, from the beginning, the plot that was planted to kill Muhammad Ali Jinnah that is Liaqat Ali Khan although upon knowing the condition of Qaid upon his arrival to Karachi sends up a car which was in miserable condition just to become the supreme power. The assassination of Abraham Lincoln upon passing the bill of giving rights to black skinned people who were treated mercilessly in America. Every incident from past till today evidently advocates the quotation. In Pakistan every single politician who went up the ladder towards the higher office travelled through this road and got dirt on their hands. The controversial assassination of Benazir Bhutto and then the journey of Asif Ali Zardari from the prison to presidential office raise several questions among the public. Even the most favorite politician among youngsters Imran khan also included most of the politicians that were included in Pervaiz Musharaf’s cabinet although he condemns the martial law and rule of Pervaiz Musharaf. The list that proves this point is gigantic that may include the Swiss cases of money laundering,The ex-president of Pakistan being called Mr ten percent, the money laundering case on Sharif family and many more. Aesop once said “ We hang petty thieves and appoint the greatest one to public office “